Search Engine Optimization (SEO) – Definition
The process of tuning your website’s various factors to make your site relevant to Web Searcher’s keywords. If the Searcher is looking for Tuna Fish and you have a site about Tuna Fish, then your site needs to have that keyword built in the site, by using meta tags (keyword tags, keyword tags and H1 tags). This is called on-page SEO.
In addition, the Search Engines such as Google, Yahoo! & Bing, will rank your site according to how much authority they think your site has. Just as in real life, someone or something considers authority by the amount of respect one achieves. If someone respects you, then you have some authority. If tons of people respect you, you have much more. On the internet, this is observed by the amount of backlinks (links coming to your site from other peoples’ sites) you have coming in. These backlinks are like “votes”, so to speak. Also within those backlinks, can be “anchor text”, which is the keyword seen on the computer screen, which is linked to a specific domain. Example: rather than using http://the-best-result.com/how-to-buy-american/ you would want it to look like this: How To Buy American. The keyword is the anchor text. All of this paragraph is called off-page SEO.
Remember that the Search Engines’ mission is to provide the most relevant and authoritative site for the Searcher. Getting your site to the top of the search results page is accomplished with SEO and these are the main things you focus on.